Persona Templates

rying to sell the value of user or customer personas to your org or client? These Persona Templates were made to communicate the value of this research method with style! These templates will help you segment your audience, create better-targeted campaigns, and improve your product positioning.

7 Template options to fit any situation made in Adobe Illustrator, Adobe Xd, Figma, Sketch, and Powerpoint (horizontal layouts only).

3 Bonus Empathy map templates are included as well! Map your personas to their needs and emotions. A great add-on to any persona research presentation.

How do you use personas? Personas can help you identify key elements of your target audience: • What are your users’ pain points? • What goals do they want/need to achieve? • Where do they seek information/Who do they trust? • What channels do they access (social, mentor, etc.)?

These templates can leverage any content criteria you develop for the persona outlines, here are some example areas you can apply:

Goals - What outcomes are they looking for? What is their ultimate goal or a milestone that you will help them with?

Motivations - Why are they looking to change? FUD? Automation? Upgrade? Expansion/Growth. Tasked by management?

Challenges/Needs - Technical or staff limitations? Deadlines? Tech debt or education curve? Do they need your help to convince a ‘decision maker’ in their org. Establish must haves/nice to haves.

Success Metrics - What are the functions/criteria that they need to meet? How will they win by using your service/product? Are there specific KPI/OKR targets?

Pain Points - What is your audience currently struggling with? What challenges do they have? What problems will you be able to solve for them?

Influence - Who influences their decision? What products/brands are they already using.

Market Fit (likes/dislikes) - What do your customers enjoy and what do they hate? Pros as to why they’d be a perfect user for your product. Cons for friction that might cause them not to.

Tags - Tech stack, keywords, SME level (novice, pro, etc).

Deal Breakers - Anything to avoid.

Font Assets:

Bebas Neue - https://fonts.google.com/specimen/Bebas+Neue

Open Sans - https://fonts.google.com/specimen/Open+Sans

Image Assets:

Unsplash - https://unsplash.com/