Branding & Identity Presentation Kit

So, you’ve used one of our logo presentations to nail down a direction with your clients. What’s next? Branding upsells baby! Don’t just explain to your clients that branding is more than a logo, show them! Most clients don’t even know what they need when it comes to branding. This handy Branding & Identity Presentation Kit is the perfect deliverable to sell more brand graphic assets to your clients. It’s a great interstitial step into a full design kit as it leaves room for changes but still gives a great scope of application.

The Branding & Identity Presentation Kit is designed to upsell. These layouts empower you with the same tools the big agencies use to turn a $2,000 logo project into a $200k brand initiative!

Check out a live demo: http://online.fliphtml5.com/wnoyp/ewqp/?1563395007523

The Brand & Identity Presentation Kit Includes the following asset page templates in Sketch, Photoshop CC, and Illustrator CC:

Concepts, which frames what the brand is and it’s aspirations.

• Table of contents
• Brand Introduction - An intro to the brand direction.
• Mission Statement - The core of what ties the brand to its goals.
• Brand Anthem - A concise battle cry for the brand.
• Brand VIsion - Aspirational goals and attitude of the brand mission.
• Motto/Tagline - Phrasing that is brand associated.
• Brand Personality - Who your brand would be as a person.
• Brand Equities - Adjectives that dive deeper into the brand's personality.
• Brand Perceptual Map
• Voice & Tone - How the brand should sound and the tone of the copywriting.

Elements, which house the applications of graphics, imagery, typography, etc.

• Logomark - A sample of the Logo and b/w states.
• Logo Variations - Samples of other logo instances for the brand.
• Color Palette - Colors used within the brand.
• Graphics/Patterns - Graphic styling for branded texture and backgrounds.
• Photography - Samples of the brand's photographic tone and style.
• Fonts - The font families used for the brand.
• Typography - General usage for branded headlines, subs, and body copy.
• Seals - Official graphic versions/variations of the logo and branding.
• Monograms - Simplified branded logo variations.
• Icons - The glyphs used within the brand experience.
• Illustrations - Samples of the brand's illustrative tone and style.
• Wordmarks - Branded typographic logo or brand variations (sub-brands).

Assets, which use the elements in the wild on real-world sample mockups.

• Stationary - Basic branded business system sample mocks.
• Screens - Mocks of devices with branded screens.
• Presentations - Samples of light and dark branded presentations.
• Office - Mocks of a branded office space.
• Apparel - Samples of how the brand would be used on apparel.
• Packaging - Mock of how the brand would be presented on packaging.
• Downloads - A page to link the downloadable brand assets presented.

Fonts Used:

Quicksand font - https://fonts.google.com/specimen/Quicksand

Roboto font - https://fonts.google.com/specimen/Roboto

Mockup/Image asset links:

Images - Unsplash - https://unsplash.com/

Stationary - Graphic Burger - https://graphicburger.com/

Apparel - Free MockUp - https://www.free-mockup.com

Devices - MockupWorld - https://www.mockupworld.co/free/category/iphone/

7 Bonus PSD Mockups

• Branded Stationery Mockup
• Branded Apparel Mockup
• Digital Screens Branded Mockup
• Dark & Light PPT Screen Mockup
• Branded Coffee Cup Mockup
• Office branding
• Branded iPhone Case